Kidney Research
Mar 22 TVC
Brand
ProjectMar 22 TVC
Date
Jan 2025
Description
Kidney Research UK’s March 2022 campaign takes a documentary-style approach to public health awareness. The TV commercial features a series of personal interviews with patients and medical specialists discussing the realities of kidney disease. Captured in an industrial loft setting, the footage utilizes soft natural light and clean framing to maintain a grounded tone. The production, managed by AdSmart from Sky, relies on a direct-to-camera delivery and live-action technique to present medical statistics and personal narratives.
Style
Documentary, Vertical, Warm, Clean
Techniques
Natural light
Industries
Public Awareness
Color
Charcoal
Pure White
Background
Office
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.