Keeps
Featured Keeps projects
This week's top Keeps projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Keeps · Our Mission
Keeps presents 'Our Mission,' a commercial film that highlights the brand's preventative approach to hair care. The piece features a diverse cast of men, capturing various hair types and textures through live-action footage. Produced by Quirk Creative, the project utilizes warm, soft lighting within clean studio environments. The visual execution relies on naturalistic framing, showcasing the subjects in varied interior spaces to maintain a polished, accessible aesthetic.
Keeps · In the Mirror
Keeps presents 'In the Mirror', a commercial campaign for the skincare and beauty sector. The spot features a series of testimonials where individuals review their personal hair growth journeys, speaking directly to the camera while checking their reflection. Captured with a live-action technique, the production utilizes a minimalist studio setting characterized by clean lighting, white brick walls, and red geometric panels. Quirk Creative led the creative development of the campaign, which focuses on the topical hair treatment products within a professional framing.
Project Keeps · Brand Identity
Keeps presents a comprehensive brand identity system that translates its minimalist product range into a cohesive visual language. Designed by Parker, the identity utilizes bold typography and a restrained color palette to emphasize durability and sustainability, extending across print, digital, and outdoor applications. The project incorporates a blend of commercial photography by Kyle Johnson, capturing warm, tactile textures and artisanal furniture pieces. These images are balanced by clean graphic design and motion graphics, which lean into a minimalist aesthetic through vector-based layouts and precise, dynamic typography. From detailed product assembly guides and business stationery to large-scale billboard advertisements, the identity maintains a consistent, grounded aesthetic. The work navigates between natural, earthy tones and high-contrast, graphic composition, ensuring the brand remains visible across diverse media formats.
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