Kate McIver

Kate McIver · Skin

Kate McIver’s campaign for the Secret Weapon Serum highlights the product's focus on vegan ingredients within the skincare category. The commercial features clean, close-up product shots against a white backdrop, contrasted with live-action testimonials from diverse users. With creative production from AdSmart from Sky, the film uses soft, natural lighting to maintain an authentic tone. The project integrates brand messaging with charitable initiatives supporting breast cancer awareness.