Kate McIver
Skin
Brand
ProjectSkin
Date
Jan 2025
Description
Kate McIver presents a commercial video campaign for its Secret Weapon Serum, integrating customer testimonials with a focus on the brand's charitable initiatives toward breast cancer awareness. The piece balances product-centric shots of the serum against a clean, minimal backdrop with candid moments of diverse users discussing their skincare routines. Produced by AdSmart from Sky, the film utilizes live-action technique and soft, natural lighting to create a warm and accessible atmosphere. By highlighting the brand's commitment to vegan ingredients, the project translates the serum’s key benefits into an uplifting narrative format.
Style
Horizontal, Commercial, Warm, Clean
Industries
Skincare
Color
Camel
Pure White
Background
White Seamless
Context
TVC / TV Commercial
Associated creatives
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