Jumbo Shrimp

Jumbo Shrimp · Brand Identity

Jumbo Shrimp establishes its market presence through a comprehensive brand identity that balances playful illustration with a contemporary, high-contrast aesthetic. Created in collaboration with Mother Design and illustrator Ikki Kobayashi, the project spans physical packaging, apparel, and a functional e-commerce platform. The visual language centers on bold typography and a vibrant color palette, anchoring the eyewear brand in a distinct, graphic-forward identity. Across multiple touchpoints, the design system employs clean composition and motion graphics to highlight product specifications and collection details. The branding is applied consistently from custom drawstring pouches and apparel to large-scale outdoor advertising hoardings, utilizing a mix of 3D render techniques and live-action photography to frame the eyewear collection within a minimalist, modern context.