Jumbo Shrimp

Jul 2024

Jumbo Shrimp establishes a playful, high-contrast brand identity for its eyewear collection, blending bold typography with organic graphic illustrations. Developed by Mother Design with illustrations by Ikki Kobayashi, the visual system leans into a vibrant color palette of coral, lime green, and violet to ground its product range across physical and digital touchpoints. The project encompasses a comprehensive suite of collateral including custom packaging, apparel, and large-scale outdoor advertising. The identity extends to a minimalist e-commerce platform that pairs product specifications with dynamic motion graphics and abstract patterns, utilizing a clean, commercial design aesthetic to highlight the frame silhouettes.

Horizontal, Commercial, Clean

Eyewear