Johnson&Laird

Johnson&Laird · Brand Identity

The brand identity for Johnson & Laird establishes a bold, high-contrast visual system that leans into saturated color blocking and structured typographic layouts. Spanning digital assets, editorial publications, and physical collateral, the work balances professional agency information with clean, minimalist graphic design. Key visuals include monochromatic color schemes paired with sans-serif typography, utilizing dynamic photography to ground the brand identity. Yuki Sato captures the imagery, while Seven provides the graphic design across the diverse suite of assets, ranging from presentation boxes and spiral-bound booklets to environmental corporate signage.