John Banks

John Banks · Dacia TVC

John Banks presents this television commercial for Dacia, centering on the Sandero model's utility across varied terrain. The film utilizes a mix of cinematic drone and tracking shots to follow the hatchback as it moves through coastal routes and desert environments. Featuring a live-action technique, the commercial cuts between wide landscape views and tight focus on the vehicle's grille and interior dashboard. AdSmart from Sky leads the creative execution for the spot, which relies on clean, natural lighting to emphasize the model's performance.