John Banks: Dacia TVC
Brand
Date
Jan 2025
Description
John Banks presents this television commercial for Dacia, centering on the Sandero model's utility across varied terrain. The film utilizes a mix of cinematic drone and tracking shots to follow the hatchback as it moves through coastal routes and desert environments. Featuring a live-action technique, the commercial cuts between wide landscape views and tight focus on the vehicle's grille and interior dashboard. AdSmart from Sky leads the creative execution for the spot, which relies on clean, natural lighting to emphasize the model's performance.
Style
Horizontal, Cinematic, Clean
Techniques
Drone footage
Industries
Color
Cobalt
Pure White
Background
Road
Context
TVC / TV Commercial
Associated creatives
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