Jo Malone London

Jo Malone London · The Christmas Special

Jo Malone London marks the festive season with a specialized pop-up installation centered on fragrance discovery. The activation utilizes a commercial live-action approach to highlight the brand’s seasonal aesthetic, featuring an exterior defined by gold sequin walls and oversized signature gift packaging. Inside, the space houses illuminated shelving units displaying the full perfume collection and an interactive prize wheel designed for fragrance consultations. The project was executed by agency Backlash, maintaining a clean visual focus throughout the installation experience.