Jo Malone London
The Christmas Special
Brand
ProjectThe Christmas Special
Date
Jan 2026
Description
Jo Malone London marks the festive season with a specialized pop-up installation. The project, created by Backlash, transforms physical retail space into a thematic holiday environment designed for customer engagement. The installation features exterior elements such as gold sequin walls and large-scale gift box structures. Inside, the space houses illuminated fragrance displays and an interactive prize wheel to facilitate fragrance consultations, utilizing live-action techniques to frame the commercial environment.
Style
Horizontal, Commercial, Clean
Industries
Fragrance
Event
Christmas
Color
Gold
Pure White
Jet Black
Background
Public Square
Context
Brand Film / Corporate Video
Associated creatives
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