Jet-Puffed (Kraft Heinz)

Jet-Puffed (Kraft Heinz) · Love 'Em to Death

Jet-Puffed takes a surreal approach to confectionery marketing in its latest campaign, 'Love 'Em to Death.' The commercial spotlights the brand's signature marshmallows through a series of playful vignettes that lean into high-contrast, humorous scenarios. Developed by agency GUT and GUT Miami, the project relies on vibrant 3D animation to bring the marshmallow characters to life. The visuals feature clean studio environments and warm lighting, emphasizing a tactile quality as the characters are pulled, roasted, and caramel-coated. BOT Animation led the technical execution of the CGI, while Animal oversaw the sound and music composition.