Jet-Puffed (Kraft Heinz)

Jan 2026

Jet-Puffed leans into its playful brand identity with 'Love 'Em to Death,' a commercial spot that brings the classic marshmallow to life. Through vibrant 3D animation, the film explores the whimsical nature of the product, depicting the character-like marshmallows in a series of surreal, comical scenarios ranging from campfire roasting to caramel glazing. Developed in collaboration with GUT and GUT Miami, the project relies on clean studio aesthetics and intentional lighting to maintain a consistent visual rhythm. BOT Animation provides the technical execution behind the CGI, while Animal handles the sound design, rounding out a campaign that highlights the versatility of the product in a digital-first format.

Horizontal, Commercial, playful

Animation, 3D render / CGI

CPG / Packaged Food

TVC / TV Commercial