Itaú Bank

Itaú Bank · Touchboard Discounts

Itaú Bank presents the Touchboard Discounts campaign, a promotional initiative developed for the Itau Shop Black Friday event. The project integrates brand messaging into a high-energy live-action environment, centering on consumer product features. The creative direction, led by Africa, bridges digital graphic overlays with on-site filming. The production features drone footage captured within a sports stadium, where live football match action and stadium crowds are punctuated by branded perimeter LED displays. The visuals rely on a saturated color palette and a warm aesthetic, highlighting the distinct orange and white branding associated with the campaign.