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Itaú Bank: Touchboard Discounts

Brand
Itaú Bank
Date

Dec 2024

Description

Itaú Bank presents the Touchboard Discounts campaign, a promotional initiative developed for the Itau Shop Black Friday event. The project integrates brand messaging into a high-energy live-action environment, centering on consumer product features. The creative direction, led by Africa, bridges digital graphic overlays with on-site filming. The production features drone footage captured within a sports stadium, where live football match action and stadium crowds are punctuated by branded perimeter LED displays. The visuals rely on a saturated color palette and a warm aesthetic, highlighting the distinct orange and white branding associated with the campaign.

Style

Vertical, Commercial, Saturated, Warm

Techniques

Drone footage

Industries
Banking
Color
Burnt Orange
Pure White
Background

Sports Venue

Context

TVC / TV Commercial

Associated creatives

Africa
AfricaAgency / Creative
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