Imperial Cars

Imperial Cars · Sept 17

Imperial Cars explores the digital car-buying journey in this commercial, detailing the accessibility of vehicle procurement from home. The spot focuses on the transparency of the platform, highlighting integrated RAC inspection reports, service histories, and comprehensive MOT records. The execution relies on clean motion graphics and dynamic product displays, utilizing a vibrant color palette of orange, purple, and white. Through 360-degree wireframe visualisations and detailed dashboard views, the animation demonstrates the breadth of the online inventory. Creative development for this project was led by AdSmart from Sky.