Imperial Cars: Sept 17
Brand
Date
Jan 2025
Description
Imperial Cars explores the digital car-buying journey in this commercial, detailing the accessibility of vehicle procurement from home. The spot focuses on the transparency of the platform, highlighting integrated RAC inspection reports, service histories, and comprehensive MOT records. The execution relies on clean motion graphics and dynamic product displays, utilizing a vibrant color palette of orange, purple, and white. Through 360-degree wireframe visualisations and detailed dashboard views, the animation demonstrates the breadth of the online inventory. Creative development for this project was led by AdSmart from Sky.
Style
Horizontal, Commercial, Clean, Graphic
Techniques
Animation, Motion Graphics
Industries
Color
Pure White
Jet Black
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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