Imperial Cars
Sept 17
Jan 2025
Imperial Cars presents their digital vehicle purchasing process in this commercial, highlighting the accessibility of their online inventory. The film details the end-to-end user journey, showcasing vehicle listings alongside 360-degree wireframe visualisations and interior dashboard specifications. The project leans into a clean aesthetic, utilising vibrant brand backdrops in orange, purple, and white to frame the technical documentation. The narrative focuses on the transparency of the online experience, specifically the integration of RAC inspection reports, service histories, and MOT status records within the platform. Production was handled by the team at AdSmart from Sky, who utilised motion graphics to articulate the brand's digital service offering.
Horizontal, Commercial, Clean, Graphic
Animation, Motion Graphics
Luxury Automotive
Solid Colour
TVC / TV Commercial
