ICCU

ICCU · Home Loans | Stairs

ICCU highlights the personal milestones associated with home ownership in this commercial for their mortgage services. The narrative centers on a residential staircase, acting as the backdrop for significant family moments—from childhood play to adulthood. Directed through a cinematic lens, the film employs a clean, live-action technique to document the passing of time within a single property. Creative work by Richard Linnett and production by Max Cooper focus on the connection between architectural space and family growth.