ICCU
Home Loans | Stairs
Brand
ProjectHome Loans | Stairs
Date
Mar 2026
Description
ICCU explores life's key milestones in this commercial for home loans, centring on the domestic spaces where personal histories unfold. The narrative follows a family moving into a new residence, anchored by the recurring motif of a central staircase. The production leans into a clean, cinematic aesthetic, observing a young girl in an astronaut helmet playing on the stairs alongside scenes of family connection. The visual tone remains grounded through live-action technique, culminating in a sequence featuring a wedding dress, framing the home as a backdrop for the transition of generations.
Style
Horizontal, Cinematic, Clean
Industries
Banking
Background
Bedroom
Context
TVC / TV Commercial
Associated creatives
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