Hoxton Campus

Hoxton Campus · Brand Identity

Anagram developed the brand identity for Hoxton Campus, a comprehensive visual system spanning digital platforms and out-of-home advertising. The project leans into a minimalist aesthetic, utilizing bold serif and sans-serif typography paired with abstract geometric shapes and flat color blocking. The identity is applied across varied touchpoints, including mobile UI mockups, stationery, and large-scale public signage. By balancing structured typography with modern graphic elements, the visual system maintains coherence through clean lines and a disciplined color palette, as seen in both 3D renders and urban environmental applications.