Hoxton Campus

Aug 2021

The brand identity for Hoxton Campus, developed by Anagram, establishes a cohesive visual system across both digital and physical touchpoints. The project employs a modern minimalist aesthetic, leveraging bold serif and sans-serif typography paired with abstract geometric shapes to create a structured yet dynamic brand presence. Spanning out-of-home advertising, merchandise, and mobile interface mockups, the identity relies on flat colour-blocking and clean lines. The execution balances structural graphic elements with tactile textures, as seen in the application across posters and wheatpaste displays, to maintain a consistent visual language within the technology sector.

Commercial, Clean, Horizontal

Typography

Apps & Digital Platforms