Hema

Hema · Jaszie

Hema presents 'Jaszie,' a cinematic campaign that explores urban environments through atmospheric street scenes and nighttime vistas. The project leans into a moody aesthetic, utilizing deep shadows and vibrant light sources to frame its central narrative. The production, handled by 100% with agency support from XXS Amsterdam, focuses on textural city details, including rain-slicked surfaces and glowing reflections. Through controlled framing and precise color grading, the work highlights the interplay of light and dark within the city landscape.