Hema
Jaszie
Brand
ProjectJaszie
Date
Nov 2024
Description
Hema presents 'Jaszie,' a cinematic campaign capturing the interplay of light and shadow within an urban environment. The project moves through atmospheric city scenes, highlighting dark building exteriors and glowing reflections on water. Developed by XXS Amsterdam with production from 100%, the film leans into a moody aesthetic. The cinematography uses warm and cool light sources to achieve distinct bokeh effects and lens flares against rain-slicked streets.
Style
Horizontal, Cinematic, Moody, Golden Hour
Background
Night Sky
Context
Brand Film / Corporate Video
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