Hema: Jaszie
Brand
Date
Nov 2024
Description
Hema presents 'Jaszie,' a cinematic campaign that explores urban environments through atmospheric street scenes and nighttime vistas. The project leans into a moody aesthetic, utilizing deep shadows and vibrant light sources to frame its central narrative. The production, handled by 100% with agency support from XXS Amsterdam, focuses on textural city details, including rain-slicked surfaces and glowing reflections. Through controlled framing and precise color grading, the work highlights the interplay of light and dark within the city landscape.
Style
Horizontal, Cinematic, Moody, Golden Hour
Background
Night Sky
Context
Brand Film / Corporate Video
Associated creatives
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