Harley Davidson
Harley-Davidson's cinematic automotive campaigns and gritty editorial apparel lookbooks
Featured Harley Davidson projects
This week's top Harley Davidson projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Harley Davidson · Harley-Davidson
Harley-Davidson makes a compelling pivot toward the future of mobility in this latest automotive campaign, which highlights the brand's electric motorcycle range. Set against the vast, rugged expanse of a desert landscape, the narrative leans into the striking juxtaposition between sustainable energy and traditional road-trip allure. By framing the electric bikes against a backdrop of solar farms and snow-capped mountain peaks, the project effectively communicates a sense of forward-thinking exploration. The execution relies on a polished live-action technique, utilizing sweeping drone footage to capture the scale of the winding terrain while shifting to intimate close-ups that emphasize the iconic orange and black aesthetic of the machines. The cinematography masterfully employs slow motion to heighten the intensity of the ride, allowing the viewer to appreciate the technical design of the bikes as they navigate the curves. The commercial succeeds as a lifestyle piece by focusing on the visceral experience of the journey rather than just the mechanics of the EV platform. With sophisticated post-production and VFX work by William McVay, the final output maintains a cinematic polish that feels both authentic to Harley-Davidson heritage and refreshingly modern. This campaign ultimately succeeds by presenting electrification as a seamless evolution of the open-road experience, proving that sustainable transit still captures the freedom and spirit synonymous with the brand.
Project Harley Davidson · Harley Davidson - Forever Freedom: Wild and Out FW25 campaign
The Harley Davidson Forever Freedom: Wild and Out FW25 campaign presents the brand's latest apparel collection through a raw, editorial lens. Shot on location with natural light, the series moves away from traditional product photography to focus on a layered, streetwear-inflected aesthetic that blends utility wear with the brand's classic motorcycle heritage. Photographer Dylan Perlot captures the collection against earthy, desaturated backdrops ranging from weathered barns to dense woodland. Creative director Nicola Formichetti and fashion stylist Arut Arustamyan anchor the project, outfitting models—including Noma Han—in a mix of dark denim, leather, and technical outerwear. The visuals utilize soft, natural light and a gritty, documentary-inspired approach to convey an introspective, candid mood throughout the series.
Harley Davidson · Night Trails
Harley Davidson presents Night Trails, a cinematic commercial project that follows a rider navigating dark, nocturnal urban environments. The film emphasizes the movement of the machine against city skylines, utilizing long exposure effects to create distinct light trails that cut through moody, dimly lit settings. The production lean into low-key lighting to contrast the motorcycle's sleek silhouette against damp asphalt and industrial backdrops. Developed by agency and creative partners Droga5 New York, the project incorporates sound design from Wave Studios NY to capture the atmosphere of nighttime riding.
Harley Davidson · "Helix Teaser"
Harley Davidson presents 'Helix Teaser,' a commercial spot documenting the performance and design of their motorcycles across varied landscapes. The film moves from coastal routes to desert highways at dusk, utilising drone footage and cinematic lighting to capture the machines in motion. Produced by Caravan, the project blends action-oriented live-action technique with intimate design insights. The narrative weaves together technical craftsmanship and on-road performance to frame the latest build.
Harley Davidson · Director's Cut
Harley Davidson presents 'Director’s Cut,' a cinematic exploration of motorcycle culture set against rugged coastal landscapes. The film leans into an analogue aesthetic, utilising high-contrast monochrome cinematography to document the ride and the camp. Captured through live-action technique, the project highlights the journey along winding highways and quiet ocean vistas. The work was produced by HSI and Consulate.
Project Harley Davidson · Harley Davidson International SS25
The Harley Davidson International SS25 campaign captures the brand's enduring motorcycle heritage through a raw, contemporary lens. Moving between gritty industrial garages and sun-drenched urban settings, the imagery leans into a cinematic aesthetic that highlights the tactile quality of the collection’s streetwear and riding apparel. Photographed by Isaac Anthony, the project prioritizes textural detail—from distressed concrete and corrugated metal to the metallic finishes of the bikes—framed through a moody, naturalistic perspective. Under the creative direction of Nicola Formichetti, the campaign bridges classic brand iconography with modern styling curated by Hunter Clem. The execution employs a mix of clean studio portraits and candid, street-inspired compositions that emphasize a relaxed, authentic lifestyle. Casting by Brian Helm and grooming by Tayler Treadwell support the project's balanced approach, resulting in an editorial feel that remains grounded in the brand’s rugged automotive roots.
Harley Davidson · Stop Looking, Start Riding - 30s
Harley Davidson presents 'Stop Looking, Start Riding', a 30-second commercial spot that captures the visceral experience of motorcycling. The film follows a rider through expansive outdoor environments, leaning into a lifestyle aesthetic that emphasizes motion and the open road. Utilizing live-action technique and cinematic camera work, the edit balances dynamic movement with the vast scale of the landscape. The creative direction, led by William McVay, focuses on the kinetic energy of the ride to anchor the brand's presence in the automotive category.
Harley Davidson · Night Trails
Harley Davidson’s Night Trails project is a cinematic campaign exploring the contrast between high-speed movement and dark, urban environments. The piece utilizes moody low-light cinematography to track a motorcycle rider as they navigate winding roads and cityscapes, capturing rhythmic details like the instrument cluster and reflective surfaces. With sound design and music provided by Wave Studios NY, the project leans into a high-contrast aesthetic. The visual narrative relies on live-action techniques and slow motion to punctuate the interplay of light trails against the industrial landscape.
Harley Davidson · Case Video Tough Turban
Harley Davidson presents 'Case Video Tough Turban,' a campaign produced by Zulu Alpha Kilo that highlights the intersection of heritage and the motorcycling community. The project captures the experience of riders through a blend of cinematic portraiture and documentary-style footage, set against the backdrop of open roads. The film features close-up details of riders and candid interviews that focus on personal expression. Utilizing natural light and an analogue / film aesthetic, the production team at Zulu Alpha Kilo provides a live-action perspective on the evolving identity of the modern rider.
Harley Davidson · Common Ground Episode 1
Harley Davidson presents Common Ground Episode 1, a branded video project that explores themes of travel and camaraderie within the motorcycling community. The piece follows riders navigating urban streets and open highways, capturing cruiser motorcycles in motion across varied landscapes. Developed by Zulu Alpha Kilo, the production utilizes dynamic camera angles and atmospheric lighting to frame the riding experience. The cinematic, live-action work focuses on the interaction between the riders and their environments, with sound design provided by REDLAB Inc. and additional production support from Artifact and Team Ignite.
Harley Davidson · Common Ground Episode 1
Harley Davidson presents 'Common Ground Episode 1,' the first installment in a documentary-style series documenting the brand's centennial celebrations. Set against the backdrop of Canadian urban landscapes, the film tracks a rider as they navigate city streets and elevated highway underpasses. Produced by Artifact, the project leans into a cinematic aesthetic through live-action techniques and a warm color grade. Zulu Alpha Kilo led the creative and agency work, with additional support from REDLAB Inc. for sound and post-production.
Harley Davidson · Breathe
Harley Davidson explores atmospheric storytelling in the automotive project, Breathe. The piece utilizes a cinematic, live-action technique to capture a slow, steady journey through an empty, fog-laden urban landscape at twilight. Developed by Droga5 New York and produced by SMUGGLER, the film maintains a desaturated, cool blue palette throughout. Post-production and VFX were managed by The Mill US, with editorial work by Cut+Run US and sound design provided by Q-Department and Sonic Union.
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