Harley Davidson presents 'Common Ground Episode 1,' the first installment in a documentary-style series documenting the brand's centennial celebrations. Set against the backdrop of Canadian urban landscapes, the film tracks a rider as they navigate city streets and elevated highway underpasses.
Produced by Artifact, the project leans into a cinematic aesthetic through live-action techniques and a warm color grade. Zulu Alpha Kilo led the creative and agency work, with additional support from REDLAB Inc. for sound and post-production.
