Harley Davidson: Breathe
Brand
Date
Jul 2023
Description
Harley Davidson explores atmospheric storytelling in the automotive project, Breathe. The piece utilizes a cinematic, live-action technique to capture a slow, steady journey through an empty, fog-laden urban landscape at twilight. Developed by Droga5 New York and produced by SMUGGLER, the film maintains a desaturated, cool blue palette throughout. Post-production and VFX were managed by The Mill US, with editorial work by Cut+Run US and sound design provided by Q-Department and Sonic Union.
Style
Horizontal, Cinematic, Desaturated, Cool
Industries
Background
Street
Context
Advertising Campaign, Brand Film / Corporate Video
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