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·Harley Davidson - Forever Freedom: Wild and Out FW25 campaign

Three models in streetwear posing with a vintage cruiser motorcycle outside a wooden barn structure.

Model with dark short hair wearing a black puffer jacket reclining against a vintage motorcycle

Portrait of a male model with pink buzzcut wearing a grey jacket and white knit sweater for Harley Davidson

Four models posing with a vintage motorcycle in a forest setting for Harley Davidson FW25 campaign

Four models posing outdoors with a vintage motorcycle for Harley Davidson campaign

Four models walking outdoors wearing casual jackets and denim against a wooded backdrop for Harley Davidson

Model wearing a black varsity jacket and red cap outdoors with a blurred forest background

Model Noma Han in a black leather jacket and jeans straddling a motorcycle outdoors on grass

Harley Davidson Harley Davidson - Forever Freedom: Wild and Out FW25 campaign 2025

About

The Harley Davidson Forever Freedom: Wild and Out FW25 campaign presents the brand's latest apparel collection through a raw, editorial lens. Shot on location with natural light, the series moves away from traditional product photography to focus on a layered, streetwear-inflected aesthetic that blends utility wear with the brand's classic motorcycle heritage. Photographer Dylan Perlot captures the collection against earthy, desaturated backdrops ranging from weathered barns to dense woodland. Creative director Nicola Formichetti and fashion stylist Arut Arustamyan anchor the project, outfitting models—including Noma Han—in a mix of dark denim, leather, and technical outerwear. The visuals utilize soft, natural light and a gritty, documentary-inspired approach to convey an introspective, candid mood throughout the series.