Harley Davidson

Oct 2025

Harley Davidson presents the Forever Freedom: Wild and Out FW25 campaign, a fashion-focused initiative that leans into a raw, editorial aesthetic. Creative director Nicola Formichetti and photographer Dylan Perlot capture the collection across various outdoor, nature-integrated settings, utilizing natural light to define the mood. Featuring model Noma Han and a cast of supporting talent, the imagery pairs branded outerwear and utilitarian apparel with classic motorcycle iconography. Fashion editor and stylist Arut Arustamyan curates a layered, streetwear-inspired look, while casting director Alexander Torres anchors the group dynamic. The production leverages earthy, desaturated tones and film-informed framing to bridge the brand's heritage with contemporary apparel design.

Editorial, Vertical

Natural light

Advertising Campaign