Harley Davidson: Night Trails
Brand
Date
Jan 2021
Description
Harley Davidson’s Night Trails project is a cinematic campaign exploring the contrast between high-speed movement and dark, urban environments. The piece utilizes moody low-light cinematography to track a motorcycle rider as they navigate winding roads and cityscapes, capturing rhythmic details like the instrument cluster and reflective surfaces. With sound design and music provided by Wave Studios NY, the project leans into a high-contrast aesthetic. The visual narrative relies on live-action techniques and slow motion to punctuate the interplay of light trails against the industrial landscape.
Style
Horizontal, Cinematic, Moody
Techniques
Slow motion
Industries
Background
Street
Context
Brand Film / Corporate Video
Associated creatives
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