Harinas La Encarnación

Harinas La Encarnación · Brand Identity

Harinas La Encarnación presents a comprehensive brand identity project for the CPG and food sector, focusing on tactile packaging design and cohesive visual storytelling. The system employs a clean, graphic treatment that highlights the artisanal nature of the product through detailed stippled illustrations and bold, editorial typography. Executed with a consistent aesthetic across varied color palettes, the project bridges the gap between raw, commercial production and artistic presentation. The visual identity leans into earthy, tactile elements, utilizing natural light to emphasize the crinkled textures of paper packaging and the manual process of bakery preparation. The project, which includes both photography and motion graphics, features key contributions from graphic designers Rubio & del Amo, photographer Cristina Navarro, and motion specialist Gallut. By integrating consistent design motifs across multiple formats, the brand establishes a distinct, recognizable presence in the food and beverage landscape.