Harinas La Encarnación

Jan 2026

Harinas La Encarnación introduces a comprehensive brand identity that centers on the intersection of craft and commercial production. The project establishes a cohesive visual language across packaging and motion assets, defined by bold typography, stippled bird illustrations, and a vibrant color palette ranging from deep burgundy to olive green. Developed by Rubio & del Amo, the identity leans into clean, editorial aesthetics that prioritize tactile paper textures and raw, natural light. Photography by Cristina Navarro anchors the brand within a working bakery environment, emphasizing the relationship between the product and the artisanal process. Supporting motion graphics by Gallut extend this visual system, utilizing precise rhythms to showcase the brand's graphic treatment and screen print-inspired details.

Horizontal, Clean, Commercial

CPG / Packaged Food

Advertising Campaign