Habit

Habit · Brand Identity

Habit’s brand identity project establishes a visual language across its cafe packaging and printed collateral. The work, which features graphic design by F61, spans interior displays, takeaway vessels, and stationery to create a cohesive aesthetic presence. Defined by a minimalist approach and clear, bold typography, the identity leans into a soft pastel palette contrasted with structured design elements. The execution captures both commercial product photography and lifestyle imagery, utilizing natural light to highlight textures in its food and beverage items.