Habit: Brand Identity
Brand
Date
Feb 2021
Description
Habit’s brand identity project establishes a visual language across its cafe packaging and printed collateral. The work, which features graphic design by F61, spans interior displays, takeaway vessels, and stationery to create a cohesive aesthetic presence. Defined by a minimalist approach and clear, bold typography, the identity leans into a soft pastel palette contrasted with structured design elements. The execution captures both commercial product photography and lifestyle imagery, utilizing natural light to highlight textures in its food and beverage items.
Style
Horizontal, Commercial, Clean
Industries
Color
Jet Black
Royal Blue
Context
E-commerce / Product
Associated creatives
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