Habit

Feb 2021

Habit’s brand identity project establishes a visual language centered on clean, minimalist typography and a distinct pastel color palette. The execution spans across product packaging, café collateral, and environmental branding, leveraging a consistent use of bold type against solid backgrounds. The project incorporates commercial photography and graphic design to unify the brand’s touchpoints, from takeaway coffee cups and bottled cold brew to printed business cards and on-site signage. By utilizing natural light and warm, high-contrast compositions, the design emphasizes texture and accessibility within the beverage and food industry. Graphic design for the project was provided by F61.

Horizontal, Commercial, Clean

Natural light

Beverages

E-commerce / Product