G'Vine

G'Vine · Unconventional Gin feat. Fred Sirieix

G’Vine presents 'Unconventional Gin,' a commercial campaign centered on the brand's approach to the spirits market. Featuring television personality Fred Sirieix, the production follows a series of social encounters, moving from an arrival at a private residence into an active gathering of guests. The film leans into a cinematic aesthetic, utilizing warm lighting and vibrant color palettes to highlight the product’s presence within social settings. The narrative sequences through indoor music-filled spaces and poolside moments, capturing a lifestyle-focused perspective on cocktail culture through live-action technique.