G'Vine
Unconventional Gin feat. Fred Sirieix
Brand
Date
Jan 2025
Description
G’Vine brings its 'Unconventional Gin' platform to life in a commercial featuring television personality Fred Sirieix. The film follows Sirieix through a series of social settings, moving from a suburban arrival into a lively house gathering centered around cocktail culture. Directed with a cinematic approach, the campaign utilizes warm lighting and vibrant green accents to mirror the brand's identity. The narrative sequences through high-energy social moments, contrasting music-filled interiors with relaxed poolside scenes to frame the product within a sophisticated lifestyle context.
Style
Horizontal, Commercial, Cinematic, Warm
Industries
Alcoholic Beverages
Color
Camel
Off-Black
Background
Residential Building
Context
TVC / TV Commercial
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