Greenies

Greenies · Pill Pockets

Greenies Pill Pockets presents a practical solution for pet medication through this animated commercial. Developed by agency Rockfish with animation by Studio AKA and Blacklist, the project uses a series of vignettes to illustrate the ease of administering pills to dogs in a home environment. The creative direction employs a graphic, minimalist aesthetic, utilizing clean vector lines and flat color fields. The warm, pastel color palette and lighthearted narrative approach frame the product within everyday domestic scenarios.