Greenies
Pill Pockets
Brand
ProjectPill Pockets
Date
Jan 2025
Description
Greenies presents an animated commercial for Pill Pockets, created in collaboration with agency Rockfish and production studios Studio AKA and Blacklist. The film employs a clean, graphic visual language to illustrate the functional utility of the product within domestic environments. Featuring a series of vignettes that highlight the challenges of administering medicine to pets, the project utilizes an artistic vector animation style. The execution leans into flat color fields and warm, pastel palettes to communicate the solution through character-driven sequences.
Style
Artistic, Humorous, Lifestyle, Horizontal, Clean
Techniques
Animation, Vector
Industries
CPG / Packaged Food
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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