Graco

Graco · I Got You

Graco's campaign, 'I Got You,' focuses on the intimate moments of early parenthood. The commercial video highlights the connection between parents and their newborn in a hospital setting, utilizing live-action technique to capture the process of soothing and holding a child. With creative support from Sarah Guzik, the project leans into a clean and cinematic aesthetic. Soft lighting and natural tones emphasize the setting, grounding the visuals in a documentary-style approach that captures the experience of parental care.