Graco
I Got You
Brand
ProjectI Got You
Date
Mar 2026
Description
Graco’s "I Got You" campaign centers on the tactile connection between parents and their newborn within a clinical, yet intimate hospital setting. The commercial features a series of close-up sequences focusing on parental care, documenting moments of holding and soothing an infant. The execution leans into a cinematic visual language, utilizing natural light and a clean color palette to emphasize a sense of quiet support. With creative input from Sarah Guzik, the project prioritizes a grounded, live-action approach that highlights the everyday reality of family bonding.
Style
Horizontal, Cinematic, Warm, Clean
Techniques
Natural light
Color
Nude / Sand
Pure White
Background
Medical Clinic
Context
TVC / TV Commercial
Associated creatives
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