Graco: I Got You
Brand
Date
Mar 2026
Description
Graco's campaign, 'I Got You,' focuses on the intimate moments of early parenthood. The commercial video highlights the connection between parents and their newborn in a hospital setting, utilizing live-action technique to capture the process of soothing and holding a child. With creative support from Sarah Guzik, the project leans into a clean and cinematic aesthetic. Soft lighting and natural tones emphasize the setting, grounding the visuals in a documentary-style approach that captures the experience of parental care.
Style
Horizontal, Cinematic, Warm, Clean
Techniques
Natural light
Color
Nude / Sand
Pure White
Background
Medical Clinic
Context
TVC / TV Commercial
Associated creatives
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