GmbH
Featured GmbH projects
This week's top GmbH projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project GmbH · GmbH F/W 2025 Campaign
GmbH presents the Fall/Winter 2025 campaign, a fashion editorial effort that emphasizes architectural silhouettes and material contrast. The imagery, led by creative directors and photographers Benjamin Huseby and Serhat Isik, highlights the collection's structure through a series of studio-based portraits. The visual narrative utilizes hard light to cast geometric shadows, juxtaposed against softer, tactile moments. Casting director Affa Osman brings a precise focus to the model selection, anchoring the collection’s aesthetic within a minimalist framework. The campaign is executed with a mix of monochrome palettes and clean, commercial staging.
Project GmbH · GMBH SPRING 2026 IMITATION OF LIFE
For the GmbH Spring 2026 collection titled Imitation of Life, the luxury fashion house delivers a masterclass in architectural restraint and sartorial precision. Orchestrated by creative directors Benjamin Huseby and Serhat Isik, the campaign moves beyond traditional runway spectacle, favoring an environment of quiet, institutional elegance. Photographer Jo Fetto captures the collection through an editorial lens that leans heavily into the interplay between sharp tailoring and soft, ethereal light. The imagery features a cast of models placed within sun-drenched, minimalist interiors where floor-to-ceiling windows and diffused natural light define the mood. Styled by Ellie Grace Cumming, the collection plays with gender-fluid silhouettes, pairing structured leather blazers and monochromatic white layers with heavy, utilitarian knee-high boots. The choice of soft natural light emphasizes the depth of the textiles, from crisp cotton shirts to the nuanced paneling of the footwear. By utilizing a clean, high-key palette and emphasizing structural columns against sheer, light-filtering curtains, the project channels a sense of modern, almost otherworldly solitude. This portrait series functions less as a commercial catalog and more as a study of form, highlighting how the GmbH aesthetic remains rooted in technical sophistication while simultaneously embracing a fragile, human grace that feels both timeless and distinctly forward-looking.
Project GmbH · Winter 2025
GmbH presents its Winter 2025 collection through a series of editorial portraits that emphasise structured tailoring and layered outerwear. The campaign focuses on sharp silhouettes, pairing zip-front jackets and blousons with crisp collared shirts and ties, set against neutral studio backgrounds. Photographer and creative director Benjamin Huseby works alongside co-creative director Serhat Isik to capture the collection. The imagery utilises hard light to create defined shadows, adding a moody intensity to the formal-casual hybrid aesthetic. Casting by Affa Osman rounds out the project, which is punctuated by the recurring script text 'From Another Reality'.
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