GmbH: Winter 2025
Brand
Date
Nov 2025
Description
GmbH presents its Winter 2025 collection through a series of editorial portraits that emphasise structured tailoring and layered outerwear. The campaign focuses on sharp silhouettes, pairing zip-front jackets and blousons with crisp collared shirts and ties, set against neutral studio backgrounds. Photographer and creative director Benjamin Huseby works alongside co-creative director Serhat Isik to capture the collection. The imagery utilises hard light to create defined shadows, adding a moody intensity to the formal-casual hybrid aesthetic. Casting by Affa Osman rounds out the project, which is punctuated by the recurring script text 'From Another Reality'.
Style
Editorial, Vertical
Techniques
Hard Light
Industries
Background
Grey Seamless
Context
Lookbook
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