GmbH presents its Winter 2025 collection through a series of editorial portraits that emphasise structured tailoring and layered outerwear. The campaign focuses on sharp silhouettes, pairing zip-front jackets and blousons with crisp collared shirts and ties, set against neutral studio backgrounds.
Photographer and creative director Benjamin Huseby works alongside co-creative director Serhat Isik to capture the collection. The imagery utilises hard light to create defined shadows, adding a moody intensity to the formal-casual hybrid aesthetic. Casting by Affa Osman rounds out the project, which is punctuated by the recurring script text 'From Another Reality'.
