Glasswells

Glasswells · Christmas 2021

Glasswells marks its 75th anniversary with this seasonal promotional campaign for their annual winter sale. The creative execution, developed by AdSmart from Sky, focuses on the brand's expansive catalog of home furnishings. The spot moves through a series of living room and dining room setups, showcasing sofa sets, armchairs, and sideboards. This retail campaign balances product-focused shots with broader interior design vignettes to highlight seasonal pricing and available inventory.