Glasswells
Christmas 2021
Brand
ProjectChristmas 2021
Date
Feb 2025
Description
Glasswells marks its 75th anniversary with this retail campaign highlighting their winter sale event. The promotional video focuses on the brand's expansive range of home furnishings, showcasing dining sets, living room seating, and curated interior decor. The commercial utilizes a horizontal format to cycle through various furniture configurations, juxtaposing close-up product views with wider shots of stylized home settings. Developed by AdSmart from Sky, the piece balances seasonal promotional pricing with the brand's long-standing retail heritage.
Style
Horizontal, Commercial
Industries
Big Box Retail
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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