Glasgow City Mission

Glasgow City Mission · Christmas TV Ad 2022

Glasgow City Mission’s 2022 Christmas TV campaign highlights the charity's ongoing presence within the urban landscape. The commercial employs a documentary-style approach, moving from wide aerial drone footage of the city to grounded, intimate shots of local alleyways. The film leans into a cinematic aesthetic, utilising live-action techniques to contrast the vast city architecture with the specific journey of an individual navigating the streets. Throughout the spot, on-screen text and QR codes facilitate direct engagement for viewers. AdSmart from Sky provided the creative execution for this non-profit awareness project.