Glasgow City Mission: Christmas TV Ad 2022
Brand
Date
Jan 2025
Description
Glasgow City Mission’s 2022 Christmas TV campaign highlights the charity's ongoing presence within the urban landscape. The commercial employs a documentary-style approach, moving from wide aerial drone footage of the city to grounded, intimate shots of local alleyways. The film leans into a cinematic aesthetic, utilising live-action techniques to contrast the vast city architecture with the specific journey of an individual navigating the streets. Throughout the spot, on-screen text and QR codes facilitate direct engagement for viewers. AdSmart from Sky provided the creative execution for this non-profit awareness project.
Style
Documentary, Horizontal, Cinematic, Clean
Techniques
Drone footage
Industries
Color
Jet Black
Navy
Background
Street
Context
TVC / TV Commercial
Associated creatives
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