Gin Ting

Gin Ting · GB News

Gin Ting’s television commercial for GB News introduces the brand’s range of spirits through a fast-paced, high-energy format. The project features a series of rapid cuts that highlight the flavor profiles of the product line, specifically focusing on passionfruit, mango, and elderflower. The visuals lean into a saturated color palette, utilizing warm tones to present the liquids as they are poured over ice. AdSmart from Sky managed the creative execution, which makes use of live-action techniques to emphasize the texture of the ingredients and the branding of the bottles.