Gin Ting
GB News
Jan 2025
Gin Ting’s television campaign for GB News presents a high-energy look at the brand’s flavored spirit range. The spot highlights the product profiles of Rum Ting and Gin Ting, focusing on vibrant fruit infusions like mango, passionfruit, and elderflower. The commercial utilizes a fast-paced edit, featuring live-action techniques such as macro liquid pours and ice-clinking product shots. The visuals lean into saturated color palettes and warm lighting to emphasize the brand’s tropical flavor profile, with bold typography providing constant visual rhythm throughout the broadcast duration. AdSmart from Sky served as the agency and creative lead for this television spot.
Horizontal, Commercial, Saturated, Warm
Alcoholic Beverages
TVC / TV Commercial