Gillette

Gillette · "Bond" (feat. Knower)

Gillette · Gillette Venus Olympics 2024 When Smooth Skin Really Matters

Gillette Venus presents the 'When Smooth Skin Really Matters' campaign, an integrated project featuring Paralympic Gold Medalist Anastasia Pagonis. The spot, directed by Lisette Donkersloot, captures the athlete through her training routine in both pool and bathroom settings. Produced by Imposter with creative direction from Julie Nichols and creative support by Jennie Armon, the work utilizes live-action techniques to emphasize product performance. The cinematography employs crisp, commercial lighting to highlight the razor's water-activated serums and blade precision, grounding the product within the context of elite athletic preparation.

Gillette · Body

Gillette presents a focused commercial spot for the Body razor, capturing the daily grooming routine of a young man. The film highlights the Mach3 body razor in a domestic setting, framed against blue-tiled walls. Produced by GREATERGOOD, the piece utilizes live-action techniques to emphasize a clean, straightforward visual aesthetic. The work maintains a bright and practical focus on the grooming ritual.

Gillette · 18 Anos

Gillette's '18 Anos' campaign marks a pivotal transition for its young protagonist, centering on the daily ritual of shaving as he navigates his personal space. The narrative weaves between the digital environment of a bedroom setup and the functional intimacy of the bathroom. Produced by GREATERGOOD, this commercial utilizes a clean, modern aesthetic supported by crisp lighting. The live-action technique emphasizes the precision of the shaving routine through close-up shots of foam application and the hardware itself, maintaining a focus on the product experience.

Gillette · 50 Anos

Gillette celebrates a milestone with the 50 Anos campaign, a commercial project highlighting the morning routine of a central character. The film follows a morning ritual centered on the Mach3 razor, captured through clean, live-action cinematography. Produced by GREATERGOOD, the spot focuses on the product experience within a contemporary residential setting. The execution leans into a minimalist aesthetic, emphasizing the grooming process through precise close-up shots and a steady, calm narrative pace.

Gillette · Corpo

Gillette introduces the Mach3 razor for body grooming in this commercial campaign. The film features a man navigating a routine of facial and body care within a tiled bathroom environment. Produced by GREATERGOOD, the spot focuses on the product experience through clean lighting and intentional framing. The production leans into a live-action technique to present the transition from facial grooming to body shaving, utilizing close-up shots to showcase the razor.

Gillette · Pressure

The Pressure campaign for Gillette explores a cinematic narrative set against the backdrop of the coast. The work follows a sequence of intimate, contemplative moments that transition into high-energy water action, grounding the storytelling in physical intensity. Produced by Curfew and represented by Rabbit, the film utilizes fluid camera movement and natural daylight to establish its pace. The visual language favors a desaturated color palette and analogue film texture, leaning into a moody, immersive atmosphere through macro-style close-ups.

Gillette · Raheem Sterling

Gillette · „Daniel" Long (Online)

Gillette · "Daniel" TVC

Gillette · "New Dads“ TVC

Gillette · "New Dads" Long (Online)