Gillette's 'New Dads' commercial presents a series of candid, domestic vignettes centered on modern fatherhood. The film leans into authentic, lived-in moments ranging from meal preparation to outdoor play in local park settings, highlighting the daily rhythms of parenting.
The production utilizes natural light and a warm colour palette to maintain an intimate, grounded aesthetic throughout the live-action narrative. The campaign was developed by ARTUS interactive GmbH with production handled by Abelone Films GmbH.
