This online video campaign for Gillette, titled "Daniel," explores a reflective moment in an urban setting. The film centres on a solitary subject atop a rooftop, framed against a dense landscape of apartment buildings during a transition in light.
Produced by Abelone Films GmbH with creative work from ARTUS interactive GmbH, the piece utilises a cinematic, live-action technique. The visual composition relies on natural lighting to capture an atmospheric mood, punctuated by grainy textures and horizontal framing that emphasises the surrounding city environment.
