Gillette's "New Dads" commercial film centers on the realities of contemporary parenthood, observing the daily domestic coordination involved in modern life. The piece features two men navigating shared parental responsibilities, from logistical planning to meal preparation within a bright, home-based setting.
The production utilizes observational framing and natural light to maintain a clean aesthetic throughout the live-action narrative. The spot was produced by Abelone Films GmbH with creative development from ARTUS interactive GmbH.
